The main objective of this thesis paper is to show the problems and prospects of telecommunication sector and its marketing strategies as individual company taking the steps time to time. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective.
Marketing Plan Essay Sample Marketing plan A marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and clients and measures taken to persuade them to purchase the product.
It communicates to the customers on the value of goods and services. Marketing personnel evaluate the results marketing decisions made in previous years and the market in which a business operates in order to make the right decisions.
They also set goals that provide direction on how marketing should be carried out. Coca-Cola Company success has been attributed by a well structured marketing plan. Marketing plan prepared by the management determines how well it will exist in the market.
Product identification A brief discussion is made concerning an existing or new product of a business in the marketing plan. Product identification involves knowing the identity of a product from its source of production, raw materials used in production, work —in- progress, finished product storage and the delivery of the products to the customers.
Identification of a product can be controlled through electronic and physical methods. Product decisions should include products brand name, quality, and scope of the product line, warranty and its mode of packaging. Coca-Cola Company sells soft drinks and beverages to the customers.
The branding and packaging of its products unique thus has a higher competitive advantage as opposed to that of its competitors. Marketing objective The basic strategy of a business is to determine a business objective.
Some non-financial market metrics can be used to measure the success of a business. These include target market objectives and market shares- total number of new or retained customers and rate and size of purchases made in a business.
These metrics show the conditions and a circumstance facing a company that cannot be solved through using financial methods Baker Coca Cola Company overall objective has been to meet the needs of its customers, to penetrate the market through providing high quality products and having a big market share through distributing its products to all parts of the world.
Market The size and mark up of a market is determined by the products being sold in a business. In the marketing there should be a mission statement that identifies a businesses long-run goal, market it serves incentives and products and services given to customers.
Competition When preparing marketing plan one should take into consideration the reasons that make a customer prefer a product from one business as opposed from its competitor. According to Porter, he stated that it is important to prepare a detailed competitive summary of the products and services variables and be ranked in comparison to those of its competitors so as to prepare the right plan for a business.
The variables include; pricing, sales, trends, positioning, clarity, quality, target market focus, packaging, advertising and customer service.
The management of a company should know it competitors so as to understand its strengths and weaknesess. These can be achieved through evaluating the competitors experience in business, purchasing power, market position, strength predictability and the freedom to abandon the market.
The Coca Cola Company produces different kinds of products which increases of its sale turnover and makes it to have a higher competitive advantage as opposed to its competitors.
It sometimes gives free samples and incentives to its customers. Pricing A price is determined by the net income and the objective that a company have for the market of its product. The pricing decisions can be determined by knowing the market, competitors, the economic condition of a country and the customers.
Tables and graphs can be used to show the pricing trends and decisions of different products of a company.x Non-operating pension costs – comprise the expected return on plan assets, interest cost on benefit obligations and net ABOUT GENERAL ELECTRIC OUR EMPLOYEES AND EMPLOYEE RELATIONS At year-end , General Electric Company and consolidated affiliates employed approximately , persons, of whom.
Jun 10, · Marketing strategy is very interesting to understand the concept. Marketing strategy build up marketing plan and if that marketing plan is executed efficiently then, the outcome of the result would be positive and opening new segment to it.
This paper is a marketing plan for General Electric (GE)'s Predix software product (see attached). I'm attaching the marketing plan outline and PowerPoint for reference. I'm . is the procedure of specifying a selling job and chance. consistently roll uping and analysing information.
and urging actions. To get down marketing research for the GE Cook Alert. Marketing Plan (Stage 1) The General Electric Company, or GE, is an American multinational conglomerate corporation incorporated in New York. The company operates through five segments: Energy Infrastructure, Technology Infrastructure, NBC Universal, Capital Finance and .
Marketing Strategy and Mission Statement Planning is an important component of every business. Designing a plan begins with a deep analysis of an organization’s internal and external environment.