This is an open access article. Unrestricted non-commercial use is permitted provided the original work is properly cited. Abstract Public concern about the environment can be unpredictable because it is influenced by numerous factors. Environmental health issues often emerge as important because the public is worried about their health especially when it comes to cancer.
Officials rely on a technically based value system that does not recognize the basis of outrage. Thus conflict arises between officials and citizens in risk situations.
By contrast, technically trained officials tend to trust scientific analyses, accept the effectiveness of engineering solutions and contingency plans, and to believe that experts know best. Thus, much of the conflict surrounding risk issues is a result of groups with vastly different values becoming pitted against one another.
Communications experts urge those involved in communicating risk--officials and reporters--to accept the reality and validity of the public's emotions, and to seek ways of communicating that take these emotions into account.
Risk Communication Guidelines Reporters can provide information that helps their audience understand and control the risk. Here are some ways that reporters and officials can address the psychological factors influencing citizen response to hazards.
The point, of course, is not to diminish legitimate concerns, or heighten illegitimate ones, but to encourage constructive action. Describe what individuals can do to reduce their exposure. Describe the alternatives and their risks. Describe what people can do to get involved in the decisionmaking process.
Provide information that will help the audience to evaluate the risk. Helping the Audience Evaluate Risk Reporters can provide their audiences with information that will help them evaluate the risk information they see or hear.
Ultimately, citizens judge how dangerous a risk is and whether they should take action to reduce it. Reporters can play a key role in encouraging sound decisions by providing information that will help their audience evaluate the risk.
Some fundamental information is: How much of the substance is the audience actually being exposed to? What is the likelihood of accidental exposure? What is the legal standard for the substance? Is the standard controversial or widely accepted as sound?
What health or environmental problems is the standard based on?
Are there other problems that should be considered? Is the source of the risk information reputable? Who funded the work? What do other sources say? Were the studies done on a population similar to this audience? What are the trade-offs?Start studying OSH Final-Spicer. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
The psychological and social factors that influence how people process information about risk. Outrage Factors. Voluntariness -Help people more accurately understand their own risks.-Provide background information to.
Public risk perception is critical in understanding the modern “risk society,” and news media can be a significant influence on the perception.
Based on Peter Sandman’s concept of “outrage. Full-Text Paper (PDF): The Influence of Outrage Factors on Journalists’ Gatekeeping of Health Risks.
always outrage factors at work when the public is responding to a hazard.
into political trouble, and then they have to address the outrage (or fear). For a quick description of this, see "Risk Communication: Facing Public Outrage," from the U.S.
EPA Journal, , at: no attention to outrage. Not surprisingly, they rank risks differently. Start studying OSH Final-Spicer.
Learn vocabulary, terms, and more with flashcards, games, and other study tools. The psychological and social factors that influence how people process information about risk.
Outrage Factors. Voluntariness -Help people more accurately understand their own risks.-Provide background information to. Health and environment: communicating the risks. information, evidence and communication on possible risks, while understanding and taking into consideration the opinions, interests and values of the relevant stakeholders.
main components of outrage factors are the involuntary nature of the issue, the artificial (industrial) nature of.